Let’s go global! Expand your consumer business
A practical guide to taking your business global
Written by Rupert Sutton, Export and Expand covers 8 essential steps to expand globally, from prioritising export markets, deciding who to target, finding the right go to market partners, product development and branding, the export team, selling and negotiation, marketing for sell through and creating a robust export business plan.
The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-commerce and social media activity, and outsourcing sales and marketing functions.
Export & Expand Learning Courses
The Export and Expand Learning Programme is an eight step roadmap to take your business international. This is based on work done with numerous companies and Government export agencies. It is practical, easy to understand and results orientated.