A fact based approach for benchmarking and comparing business performance across each component of the value chain versus both best practice in your market; and globally, to understand your relative strengths and weaknesses, opportunities and threats – identifying business drivers and inhibitors to improve business performance and results.
A concurrent demand strategy and planning process integrating identified category, consumer, shopper, channel, customer and competitor opportunities. This includes a cross functional and aligned agreement of ‘where to compete’; ‘how to compete’; ‘how to succeed’ and ‘succeeding in the marketplace’. Deliver improved functional alignment and implementation clarity to the commercial functions; for superior business results.
Review your organisational approach and identify the skills, activities and competencies required for best in class Customer & Shopper Marketing. In the context of industry best practice, our “strategy into action” approach will help shape your organisation to ensure excellence at the point of purchase and superior business results.
Benchmark your sales organisation against current and future market led needs and shape your sales organisation to create strategic business advantage and ensure excellence at the point of purchase whilst achieving your business results.